project overview
These projects addressed the needs of varied user groups from art center visitors navigating on-site programming, to marketers seeking streamlined digital tools, to wellness-focused women exploring personalized content.
In each case, I identified behavioral patterns, pain points, and unmet needs to shape solutions that were both intuitive and brand-aligned. Outcomes ranged from restructured navigation systems and mobile-first frameworks to content strategy refinements that boosted user engagement.
In each case, I identified behavioral patterns, pain points, and unmet needs to shape solutions that were both intuitive and brand-aligned. Outcomes ranged from restructured navigation systems and mobile-first frameworks to content strategy refinements that boosted user engagement.
