PROJECT OVERVIEW
Within Verizon retail stores existed an opportunity to market OEM devices in a consistent brand voice and visual tone. Our business goal was to compel customers to actively discover, explore and compare OEM devices within Verizon store environment.
1 Attract and inform customers about devices
2 Build trust in the Verizon brand & network
3 Drive purchase commitment to device
4 Position within holistic Retail strategy
2 Build trust in the Verizon brand & network
3 Drive purchase commitment to device
4 Position within holistic Retail strategy
