EXPERIENCE
06/2023 — Present
Senior Creative Director @ Pixel NY
Canon U.S.A
Led 8 campaign productions through concept to post in an aggressive 3 month sprint
Redefining business growth in Canon USA, clinching $3M brand revitalization initiative Pioneered new content creator strategies and future in-game activations.
Inspired the team to push client design standards, exceeding company ORKs.
Leading brand identity and UX/UI vision for Canon’s new personalized marketing hub
Spearheading AI implementation plan working with AI software in creative development
Senior Creative Director @ Pixel NY
Canon U.S.A
Led 8 campaign productions through concept to post in an aggressive 3 month sprint
Redefining business growth in Canon USA, clinching $3M brand revitalization initiative Pioneered new content creator strategies and future in-game activations.
Inspired the team to push client design standards, exceeding company ORKs.
Leading brand identity and UX/UI vision for Canon’s new personalized marketing hub
Spearheading AI implementation plan working with AI software in creative development
06/2019 — 6/2023
Creative Director @ Verizon
Formalizing strategies, design practices, and interfaces for digital customer experiences
Creating and producing live action video content for in store cross-brand advertising
Leading the interactive design team to build digital experiences within brand environments
Aiding in strategic vision development for future initiatives and store formats
Conducting primary research within retail for services and dual branded work streams
Creative Director @ Verizon
Formalizing strategies, design practices, and interfaces for digital customer experiences
Creating and producing live action video content for in store cross-brand advertising
Leading the interactive design team to build digital experiences within brand environments
Aiding in strategic vision development for future initiatives and store formats
Conducting primary research within retail for services and dual branded work streams
2018 — 2020
Co-Founder, Design Lead @ Big Room
Lead product design, marketing and brand growth of an early-stage startup.
Big Room is a music tech company that captures and streams the energy of live shows to a wider audience. Using its own automated production software and user app, its company mission is bringing new opportunity to everyone in the concert ecosystem — partnering with venues, promoting artists and bringing music to fans.
Co-Founder, Design Lead @ Big Room
Lead product design, marketing and brand growth of an early-stage startup.
Big Room is a music tech company that captures and streams the energy of live shows to a wider audience. Using its own automated production software and user app, its company mission is bringing new opportunity to everyone in the concert ecosystem — partnering with venues, promoting artists and bringing music to fans.
Throughout 2018
Freelance Senior Creative @ Dentsu
Brought creative thought leadership and fostered client relationships for Merkle clients
Crafted social campaigns, design systems, and content for BMW MINI campaigns
Developed and implemented creative positioning for NYC EmblemHealth campaign
Freelance Senior Creative @ Dentsu
Brought creative thought leadership and fostered client relationships for Merkle clients
Crafted social campaigns, design systems, and content for BMW MINI campaigns
Developed and implemented creative positioning for NYC EmblemHealth campaign
01/2017 — 12/2017
Associate Design Director @ Crush & Lovely
Lead creative process, design direction, and XD strategy for brand activations
Won various startup and new business accounts, fostered multiple client relationships
Helped to define and grow agency capabilities into branding and activation offerings
Associate Design Director @ Crush & Lovely
Lead creative process, design direction, and XD strategy for brand activations
Won various startup and new business accounts, fostered multiple client relationships
Helped to define and grow agency capabilities into branding and activation offerings
08/2015 — 02/2017
Senior Art Director @Spark44
Jaguar Land Rover
Conceptualized and built brand platform campaigns for Jaguar Diesel & Range Rover
Worked directly with clients on CRM, Social, and Website initiatives to extend campaigns
Won industry awards for strategically crafted Range Rover and exceeded sales goals
Proactively owned and defined art direction for vehicle launched and content campaigns
Senior Art Director @Spark44
Jaguar Land Rover
Conceptualized and built brand platform campaigns for Jaguar Diesel & Range Rover
Worked directly with clients on CRM, Social, and Website initiatives to extend campaigns
Won industry awards for strategically crafted Range Rover and exceeded sales goals
Proactively owned and defined art direction for vehicle launched and content campaigns
08/2014 — 08/2015
Sr. Art Director @McGarryBowen
Developed integrated campaign activations and documentary series for B2B initiatives
Executed multiple social campaigns, visual guidelines, content plans for Verizon
Engaged digital expertise in pitches for new business and social identities
Sr. Art Director @McGarryBowen
Developed integrated campaign activations and documentary series for B2B initiatives
Executed multiple social campaigns, visual guidelines, content plans for Verizon
Engaged digital expertise in pitches for new business and social identities
06/2011 - 07/2014
Art Director @Geometry Global
Part of lean team that helped win CLIO awards for Covergirl integrated campaigns
Crafted concepts and designed for new product line launches across digital and social
Developed visual identity standards for a series of Covergirl’s first-ever social campaigns
Designed in-car interactive products, UI toolkits and digital content for Hertz and Ally Bank
Art Director @Geometry Global
Part of lean team that helped win CLIO awards for Covergirl integrated campaigns
Crafted concepts and designed for new product line launches across digital and social
Developed visual identity standards for a series of Covergirl’s first-ever social campaigns
Designed in-car interactive products, UI toolkits and digital content for Hertz and Ally Bank
08/2008 - 06/2010
Experience Designer @Brightline
Helped expand client roster within Unilever to AXE, Bertolli, and Degree Men
Built in-house TVC post-production department and motion graphics team
Managed national iTV & VOD ad campaigns via client, inter-agency & vendor relations
Piloted original UI/UX practices for Smart TV and branded mobile apps
Experience Designer @Brightline
Helped expand client roster within Unilever to AXE, Bertolli, and Degree Men
Built in-house TVC post-production department and motion graphics team
Managed national iTV & VOD ad campaigns via client, inter-agency & vendor relations
Piloted original UI/UX practices for Smart TV and branded mobile apps
AWARDS
2024 VIDDY Award (4x Platinums)
Social Campaign & Influencer Categories
Canon | Creator Lens
Social Campaign & Influencer Categories
Canon | Creator Lens
2024 VIDDY Award (Gold)
Short Form Travel Category
Canon | Unbox Your Next Adventure
Short Form Travel Category
Canon | Unbox Your Next Adventure
2020 Nominee
MTV Video Music Awards
Best Quarantine Performance
Post Malone Nirvana Tribute
MTV Video Music Awards
Best Quarantine Performance
Post Malone Nirvana Tribute
2021 Modern Retail Award
Best Omni-Channel Strategy
Verizon
Best Omni-Channel Strategy
Verizon
Bronze Medals
2016 International ECHO Award
Copywriting & Art Direction
Land Rover, Unparalleled Journeys
2016 International ECHO Award
Copywriting & Art Direction
Land Rover, Unparalleled Journeys
2x Gold Medals
2014 Clio Sports & IAB MIXX
Integrated Campaign & Cross Media,
#Fanicures, COVERGIRL
2014 Clio Sports & IAB MIXX
Integrated Campaign & Cross Media,
#Fanicures, COVERGIRL
Other Recognitions
2023 Most Awarded In House Agency
Creative Marketing Group, Verizon
Moveable Ink | People’s Choice Award
Jaguar CRM Strategy, 2016
OMMA | Email Campaign Short List
Jaguar 2016, Unleash the Cats
Tumblr | Best Performing Campaign
COVERGIRL Katy Perry, 2014
CLIO Image | Short listed, Integrated
COVERGIRL Hunger Games, 2013
IAB MIXX, Gold Medal
Degree Men, 2010
Creative Media Award | Best in Show
Unilever AXE, 2010
Creative Marketing Group, Verizon
Moveable Ink | People’s Choice Award
Jaguar CRM Strategy, 2016
OMMA | Email Campaign Short List
Jaguar 2016, Unleash the Cats
Tumblr | Best Performing Campaign
COVERGIRL Katy Perry, 2014
CLIO Image | Short listed, Integrated
COVERGIRL Hunger Games, 2013
IAB MIXX, Gold Medal
Degree Men, 2010
Creative Media Award | Best in Show
Unilever AXE, 2010
SKILLS
team building, creative direction, art direction,
visual design, team building, branding, thought leadership, creative strategy, live action productions, UX/UI design, management, concept development, pitching new business
visual design, team building, branding, thought leadership, creative strategy, live action productions, UX/UI design, management, concept development, pitching new business
AI TOOLS
Boords AI, Pika, DreamStudio, ImageFX, Adobe Firefly, Google Gemini, Chat GPT
SOFTWARE
Figma, Sketch, Adobe Photoshop, Illustrator, AfterEffects, Premiere, XD, Google Workspace, Asana, Monday
EDUCATION
Ithaca College
Roy H. Park School (2008)
B.S. Integrated Marketing Communications
General Assembly
UI/UX Design Bootcamp (2016)
School of Visual Arts (2015)
Advanced Typography Summer Program
Roy H. Park School (2008)
B.S. Integrated Marketing Communications
General Assembly
UI/UX Design Bootcamp (2016)
School of Visual Arts (2015)
Advanced Typography Summer Program