Find Your Creator Lens
With Canon
With Canon
project info
Every creator has that perspective that makes them who they are.
In this campaign, we highlighted what makes them click. From Alisha and her lifelong creator journey to Jeremy who became an internet sensation overnight all the way to Erika who is finding her path, Canon is the perfect tool to step up their content game and learn who they are as a creator – their creator lens.
Positioning Canon as an integral part
of Creator Communities
of Creator Communities
creative platform
People who are makers, doers, and sharers see the world a little differently. And Canon can help the their community see what they see. In this platform, Creators showed us how they use the Canon system to transform the way they capture and share their work with a wider audience. And how photography is part of their process and craft.
The execution positions Canon as the brand connector that enhances documentation of their passions and the way they tell their stories. By positioning Canon as an integral part of Creator communities, we have the opportunity to capture a generation of loyalists and have them step up from smartphones and level up with Canon.
Erika Titus'
Creator Lens
Creator Lens
Erika Titus is a Tik Tok phenom. Her authentic personality, humor, and millions of followers established Canon as community builders in the make-up and selfcare space.
Alisha Marie's
Creator Lens
Creator Lens
Alisha Marie McDonal was awarded one of Forbes Top 50 Fashion creators in the world and was the lead in this campaign.
With more than a decade on YouTube, millions of instagram followers, and a positive persona, she was the perfect choice to springboard Canon’s latest product launches.
Jeremy Scheck's
Creator Lens
Creator Lens
Blogger, chef, and author.
Jeremy Scheck turned his passion for cooking into a viral community for foodies. He now cooks up content as a full-time job with the EOS R8 full-frame camera. For capturing crisp food moments, Jeremy loves using the RF100mm F2.8 L Macro IS USM lens.
Jeremy Scheck turned his passion for cooking into a viral community for foodies. He now cooks up content as a full-time job with the EOS R8 full-frame camera. For capturing crisp food moments, Jeremy loves using the RF100mm F2.8 L Macro IS USM lens.
Campaign
Results
Results
$0.05
Cost per view on Youtube
3.4% CTR
On Instagram
On Instagram
16x ROAS
Across channels during the holiday season
Across channels during the holiday season
241% Increase
In year-over-year holiday return-on-ad-spend
In year-over-year holiday return-on-ad-spend
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4x 2024 Viddy Platinum Awards
Social Media Campaign
Influencer (Beauty)
Influencer (Vlogging)
4x 2024 Viddy Platinum Awards
Social Media Campaign
Influencer (Beauty)
Influencer (Vlogging)