unbox the first frame
with Canon
with Canon
project overview
Canon's long standing strategy of influencer collabs opened up an opportunity to think outside the box.
Our goal was the craft native creator style content that fit seamlessly into social feeds or aspiring creators and filmmakers with brand campaign undertones.
Without scripts, storyboards and only a vision in mind, we traveled far and wide in order to telegraph the rush and excitement of unboxing a Canon Camera for the first time.
Our goal was the craft native creator style content that fit seamlessly into social feeds or aspiring creators and filmmakers with brand campaign undertones.
Without scripts, storyboards and only a vision in mind, we traveled far and wide in order to telegraph the rush and excitement of unboxing a Canon Camera for the first time.
With every new camera comes the anticipation of the first big shot. What’s yours?
the creative
With Canon, the rush is not in the package but in the capture. The moment you get your hands on new gear, you go right in. All you can think of is attaching a new lens to get that first shot.
We set out to showcase content that looked visually complicated but was elevated through the use of Canon consumer camera equipment.
We set out to showcase content that looked visually complicated but was elevated through the use of Canon consumer camera equipment.
Shots such as first person POVs with unique lensing, locked-ons, dutch angles, makeshift dolly shots, gimbal-inspired shots, fun whip pans, and creative tracking shots.
We collaborated intensely with Canon Creator, Karl Shakur to bring the cinematography to life.
What comes after the unboxing is what really matters. We highlight those some of those grand first shot moments — a self made studio shoot, visual poetry in the wilderness and a beautiful phenomena during a bucket list journey.
What comes after the unboxing is what really matters. We highlight those some of those grand first shot moments — a self made studio shoot, visual poetry in the wilderness and a beautiful phenomena during a bucket list journey.
CANON
EOS R100
EOS R100
P.N.Wilderness
As we step into our entry level model the EOS R100,
our first shot journey takes us on a moody hike
and into the wilderness of the PNW.
our first shot journey takes us on a moody hike
and into the wilderness of the PNW.
We unbox to capture the grandeur of the horizons,
forest details, and isolation offering a unique viewpoint
that leaves a lasting impression.
Accessible domestic exteriors
Lean into impulsive outdoor photography jaunts
Natural progression in the first shot journey
forest details, and isolation offering a unique viewpoint
that leaves a lasting impression.
Accessible domestic exteriors
Lean into impulsive outdoor photography jaunts
Natural progression in the first shot journey
Below is a mix of retouched and right out of the camera still frames from the adventure
CANON
EOS R50
EOS R50
NYC.STUDIO
This concept captures the art of transformation,
from the behind-the-scenes preparations
to the captivating portrait collection, showcasing
the EOS R50’s high quality, autofocus, and burst mode.
A true second level to step up in our our
first frames journey.
from the behind-the-scenes preparations
to the captivating portrait collection, showcasing
the EOS R50’s high quality, autofocus, and burst mode.
A true second level to step up in our our
first frames journey.
CANON
EOS R8
EOS R8
Chiang Mai Lights
Photographing an event at night with a
multitude of light sources can be a challenging
yet rewarding experience. It provides an
opportunity to experiment with long exposures
and different lighting techniques.
A journey like this not only embodies the destination
but the pilgrimage to get there, combining
Chiang Mai and Thailand's landscapes as a backdrop
multitude of light sources can be a challenging
yet rewarding experience. It provides an
opportunity to experiment with long exposures
and different lighting techniques.
A journey like this not only embodies the destination
but the pilgrimage to get there, combining
Chiang Mai and Thailand's landscapes as a backdrop
