PROJECT OVERVIEW
In 2016, Triller successfully turned over 20 million users phones into an AI-powered music video editor — allowing amateur creators to easily create music videos on the fly. Behind the scenes, the app uses an algorithm that is meant to mimic the cuts and edits of a professional music video editor.
After a successful brand and product launch, Triller came back to my team to help strategize a way to simplify the video editing process — but this time for music video masters and storytellers alike.
With the brand's value in mind and through user testing, my lean team revamped the experience to not only accommodate for its loyal user base but ultimately change the way a video could be edited seamlessly without editing it at all.
