Verizon Interactive System
The Verizon Design System needed an expansion. These guidelines include principles and tools for extending it into the interactive retail space.
Role: Design Direction and UI/UX
Ivy Influence
Dramatized the world of influencing with a social mini series that gave influencer categories the Ivy vibe
Role: Creative Direction
MegaTank for MegaSavings
Transformed MegaTank from shelf-forgotten to the ultimate sidekick for turning big ideas into reality.
Role: Brand Strategy & Creative Direction
Big Room App
Live Music Discovery App — giving fans access to every venue, every artist. Anywhere they want to be.
Role: Design Lead, Product, Branding, & UI/UX
Creator Lens
Being in a community and perfecting a unique perspective drives our deepest motivations to purchase.
Role: Creative Direction, Influencer Strategy, Documentary
Unbox the First Frame
Unboxed the power of first impressions with native social films that turned a Canon delivery into a cinematic meet-cute.
Role: Live Action Content, Creative Direction
Verizon Digital 3.0
The overarching manifestation of Verizon's north star retail experience strategy, the most incisive expression of future retail for the brand.
Role: Thought Leadership, Brand Design, Experiential, UI/UX
Harmony for Every You
A multifaceted product line for a multifaceted you. Canon Printer's first ecosystem awareness campaign.
Role: Positioning Strategy, Creative Direction, Branding
MINI USA Asset System
An audience strategy focused redesign to MINI USA's email design system and social campaign content production
Role: Design Direction, UI Design, & Content Production
Drive it Like a Jaguar
Jaguar performance without compromise. Now Available in Diesel.
Role: Concept, Art Direction, & Live Action Production
Range Rover Journeys
Every road has a story to tell. A multi-year integrated campaign.
Role: Brand Platform Concept, Integrated Campaign , Art Direction, & Design
Crush Brand Identity
Brand expression style guide and web UX for ad agency start-up headquartered in NYC
Role: Creative Direction, Visual Design, UX